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Entrepreneurial Challenges in the 21st Century by S. M. Riad Shams
Entrepreneurial Challenges in the 21st Century by S. M. Riad Shams
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Entrepreneurial Challenges in the 21st Century

Creating Stakeholder Value Co-Creation
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Description

Entrepreneurial Challenges in the 21st Century analyses the traditional and contemporary issues of entrepreneurial innovation potentials for stakeholder value co-creation, and structures the entrepreneurial co-creation concept to reinforce co-creation.

Author Biography:

Hans Ruediger Kaufmann is Professor of Marketing at the University of Nicosia, Cyprus, and Visiting Professor at the International Business School, Vilnius University, Lithuania. He was previously President of CIRCLE and is currently Vice-President of EMBRI and a board member of the AMA Global Marketing SIG. He is member of the editorial board of various journals and an Associate Editor of the WREMSD. Riad Shams is Associate Fellow at the EuroMed Academy of Business, Cyprus. Currently, he is pursuing his sponsored PhD at the University of Newcastle, Australia. His research focuses on entrepreneurship, value co-creation, relationship marketing, corporate reputation, image and brand positioning. He has an emerging publication record, with papers in top-tier journals and conferences.
Release date NZ
December 14th, 2017
Audience
  • Professional & Vocational
Contributor
  • Edited by Hans Kaufmann
Edition
1st ed. 2015
Illustrations
XIX, 268 p.
Pages
268
ISBN-13
9781349559725
Product ID
27243013

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Entrepreneurial Challenges in the 21st Century on Hardback by S. M. Riad Shams
$295.00
Entrepreneurial Challenges in the 21st Century
by S. M. Riad Shams ~ Hardback
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