Elastic

The Power of Flexible Thinking

By:

Leonard Mlodinow

Format:

Paperback / softback

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Description

From the best-selling author of The Drunkard's Walk, an empowering book on how elastic thinking helps us thrive What do Pokemon Go and Mary Shelley's Frankenstein have in common? Why do some businesses survive, and others fail at the first sign of change? What gives the human brain the edge over computers? The answer- Elastic Thinking. It's an ability we all possess, and one that we can all learn to hone in order to succeed, at work and in our everyday lives. Here Mlodinow, whose own flexible thinking has taken him from physics professor to TV scriptwriter and bestselling author, takes us on a revelatory exploration of how elasticity works. He draws on cutting-edge neuroscience to show how, millennia ago, our brains developed an affinity for novelty. He discovers how flexible thinking enabled some of the greatest artists and innovators to create paradigm shifts. He investigates the organisations that have demonstrated an elastic ability to adapt to new technologies. And he shows you how you can test your brain power.

Author Biography:

Leonard Mlodinow is the bestselling author of The Drunkard's Walk (New York Times Notable Book), Subliminal (winner of the PEN / E. O. Wilson Award), The Upright Thinkers and, with Stephen Hawking, The Grand Design. Trained as a physicist, he has had a very elastic career, writing for television series such as Star Trek- The Next Generation and working in the gaming industry before becoming a full time writer while continuing to publish physics papers as a hobby.

Release date NZ

January 3rd, 2019

Author

Leonard Mlodinow

Audience

General (US: Trade)

Pages

272

Dimensions

129x198x15

ISBN-13

9780141987392

Product ID

27823525

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