In this comprehensive guide to creating an e-commerce website using PHP and MySQL, renowned author Larry Ullman walks students through every step-designing the visual interface, creating the database, presenting content, generating an online catalog, managing the shopping cart, handling the order and the payment process, and fulfilling the order-always with security and best practices emphasised along the way. The book uses three e-commerce site examples, so students see the widest possible range of e-commerce scenarios. This edition includes an additional modern payment processing example that reflects changes in PayPal's options and methodologies. There are new chapters on marketing-related functionality incorporating analytics, on adding functionality via Ajax, and on implementing e-commerce functionality using OOP. Effortless E-Commerce with PHP and MySQL, Second Edition teaches you how to: Think of the customer first, in order to maximise sales Create a safe server environment and database Use secure transactions and prevent common vulnerabilities Incorporate different payment gateways Design scalable sites that are easy to maintain Build administrative interfaces Extend both examples to match the needs of your own sites

Author Biography

Larry Ullman is a writer, Web and software developer, trainer, instructor, speaker, and consultant. He has written numerous highly acclaimed books, which have sold over 300,000 copies worldwide in more than 20 languages. As his readers, students, and co-workers attest, Larry's strength is converting the technical and arcane into something comprehensible and useful.