Table of Contents
Foreword. Acknowledgments. About the Author. 1 Donor Relations: What? 2 Donor Relations: Why? 3 Acknowledgment. 4 Recognition: Part 1. 5 Recognition: Part 2. 6 Stewardship. 7 Donor Relations: Other Topics. Final Thoughts on Donor Relations. Appendixes.
Janet L. Hedrick, CFRE, is a senior associate in the Washington, D.C. office of Bentz Whaley Flessner. Her areas of expertise include planning, implementation and evaluation of annual, capital, and planned giving programs; assessment and enhancement of donor relations and stewardship programs; and training and motivating campaign volunteers and development staff. The clients she has served include Children's Hospital of Wisconsin; Miami Children's Hospital Foundation; Arkansas Children's Hospital; Connecticut Children's Medical Center; Children's Mercy Hospitals and Clinics in Kansas City, Missouri; Riverside HealthCare Foundation in Kankakee, Illinois; Sacred Heart Hospital in Eau Claire, Wisconsin; Evangelical Community Hospital in Lewisburg, Pennsylvania; Northern Michigan Regional Hospital Foundation in Petoskey, Michigan; Group Health Community Foundation in Seattle, Washington; and Inova Health System Foundation in Falls Church, Virginia. Ms. Hedrick has also provided counsel to twelve public broadcasting stations, located in Nevada, Utah, Illinois,West Virginia, North Carolina, Pennsylvania, Ohio, Indiana, and Florida, as part of the Major Giving Initiative (MGI) for public television sponsored by the Corporation for Public Broadcasting. Prior to joining the firm in 2004, Ms. Hedrick served as director of clinical campaigns and planned giving for the UMass Memorial Foundation, the philanthropic arm for both the University of Massachusetts Medical School and the UMass Memorial Health System, in Worcester, Massachusetts. Other positions have included vice president of fund development for the Sisters of Providence Health System in Springfield, Massachusetts, executive director of the Millard Fillmore Health, Education, and Research Foundation and vice president for development at the Millard Fillmore Health System in Buffalo,New York, chief development officer at St. Christopher's Hospital for Children in Philadelphia and director of development at Johns Hopkins Children's Center- the Department of Pediatrics at Johns Hopkins Hospital in Baltimore. Ms. Hedrick began her career in development in 1977 as Director of Annual Giving at Longwood College (now Longwood University) in Farmville, Virginia, after having taught mathematics and physics at Parry McCluer High School in Buena Vista, Virginia. She also served as Director of Development at Hood College in Frederick, Maryland, prior to taking her position at Johns Hopkins in 1983. Ms. Hedrick holds a Master of Education degree from the University of Virginia and a Bachelor of Science in Mathematics from Mary Washington College (now University of MaryWashington) in Fredericksburg, Virginia. She is a member of Phi Beta Kappa and an active member of the Association of Fundraising Professionals (AFP), Association for Healthcare Philanthropy (AHP), Association of Donor Relations Professionals (ADRP), and National Committee on Planned Giving (NCPG), and is a Certified Fund Raising Executive (CFRE). She served as president of the Greater Philadelphia Chapter of AFP, served on the boards of theWesternNewYork andWestern Massachusetts Chapters of AFP, andwas the founding president of the Central Massachusetts Chapter of AFP. She has served on the AFP National Nominating and Diversity Committees. She also served on the Committee for Revision of the AFP Survey Course and developed the section on individual giving in the Annual Giving Module of the course. She has taught classes on fundraising, including "Fundamentals of Fund Raising" at Villanova University in Philadelphia; "Developing the Board Partnership" at University of Pennsylvania in Philadelphia; and "Advanced Fund Raising" at the University of Massachusetts in Amherst, Massachusetts. Ms. Hedrick developed a continuing education program on fundraising for Canisius College in Buffalo, New York and taught the initial class of the course. Ms. Hedrick is a frequent presenter at local, regional, and international conferences throughout the United States and Canada. In addition to speaking for AHP Regional and International Conferences, AFP Chapter meetings and workshops and International Conferences, and ADRPAnnual Conferences, she has given presentations for PBS National Development Conferences, Association for Care of Children's Health (ACCH) National Conferences, Delaware Valley Association of Directors of Volunteer Services, Nonprofit Management Center in Buffalo, NY, Center for Nonprofit Management, Nashville, TN, Women in Development of Western Massachusetts, Women in Development of Central Massachusetts, LDS (Latter Day Saints) Hospitals and the Deseret Foundation in Salt Lake City, Utah, and Donor II (Campus Management Corporation) in Charlotte, North Carolina and Orlando, Florida. Ms. Hedrick contributed a chapter, entitled "Obtaining Funding for Video Projects," in Television and the Hospital Child: Issues and Creative Approaches (1988), a publication of the Association for the Care of Children's Health (ACCH), has written articles for fundraising newsletters, and has been quoted in publications, including articles in Advancing Philanthropy, the publication for members of the Association for Fundraising Professionals (AFP). Ms. Hedrick was a member of a fundraising executives' delegation to the Republic of South Africa in 2001, sponsored by People to People Ambassador Programs. As a member of the Rotary Club in Worcester, Massachusetts, she served on the District Committee for GEMINI (Global Emergency Medicine Initiatives). She assisted in securing funds for a group of emergency physicians to travel to the Dominican Republic in 2003 to train caregivers in that country. Ms Hedrick also accompanied the group on the trip to the Dominican Republic. Ms. Hedrick currently serves on the board of directors of the Challenger Center for Space Science Education (CCSSE), an international, not-for-profit organization thatwas founded by the families of the astronauts lost during the last flight of the Challenger Space Shuttle in 1986. Ms. Hedrick serves as the chair of the development committee of the organization that has created close to fifty Challenger Learning Centers in the United States, Canada and the UK. Each educational center includes an interactive computerized simulator with a Mission Control room patterned after the NASA Johnson Space Center and an orbiting Space Station where students become astronauts and engineers, solving realworld problems as they share the thrill of discovery on missions through the Solar System. Ms. Hedrick and her Quaker Parrot, Peridot, live in Alexandria, Virginia.
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