Excerpt from Effective Business Letters Their Requirements and Preparation: With Specific, Directions for the Various Types of Letters Commonly Used in Business The trend of modern business has been toward raising letters to the standards of modern advertising, and to ward applying these standards as much to one kind of letter as to another. To attain good salesmanship and to express the ideals of service and truthfulness in every letter is the purpose of the best firms today. This book endeavors to show by means of a detailed treatment of each type of letter and the circumstances which it is to meet, just how that purpose is carried out. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.