How can business decisions be made and tackled using economic theory, decision science methodology and computer modelling? Economic Analysis for Business and Strategic Decisions explains in a clear and layman-like format how you can apply these cutting-edge economic and financial concepts and tools to solving your real-life business problems. You will learn how to use this high-level economic thinking in making business and strategic decisions such as pricing strategies, yet still employing your regular computer software.

Author Biography

Jae K. Shim is Professor of Business Administration at California State University, Long Beach, and a consultant for over twenty years. He is also president of the National Business Review Foundation.