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E-Service: New Directions in Theory and Practice on Hardback by Roland T. Rust
E-Service: New Directions in Theory and Practice on Hardback by Roland T. Rust
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E-Service: New Directions in Theory and Practice

New Directions in Theory and Practice
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Description

The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.
Release date NZ
July 31st, 2002
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Pages
348
Dimensions
152x229x27
ISBN-13
9780765608062
Product ID
7558292

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