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E-Commerce Usability

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E-Commerce Usability

Tools and Techniques to Perfect the On-Line Experience

Format

Paperback

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E-Commerce Usability by David Travis
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Description

Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability. This book is written by an international usability consultant, writer and trainer who specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. The author has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, Thomas Cook, Philips, the Financial Times and Motorola. This guide is designed for software developers, project managers, business analysts and user interface designers, and does not require a background in human factors or usability. E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience presents a practical, structured, customer-centered design method that encourages innovation yet helps you make sure your final design is still easy to use.

Author Biography

Dr David Travis is an international usability consultant, writer and trainer. He specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. David has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, the BBC, Thomas Cook, Philips, the Financial Times and Motorola.
Release date NZ
December 5th, 2002
Author
Country of Publication
United Kingdom
Illustrations
23 black & white tables
Imprint
Taylor & Francis Ltd
Pages
200
Dimensions
156x234x12
ISBN-13
9780415258340
Product ID
1668506

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