Business & Economics Books:

Drivers of Global Business Success

Lessons From Emerging Markets



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Drivers of Global Business Success
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In this book the authors identify the hidden success factors that have made emerging market companies globally successful. There are a large number of firms operating in emerging markets that have become very successful. With their growing economies, liberalization of markets and improvements in their infrastructure, emerging markets represent the future. The contribution of firms from emerging markets in understanding the drivers of marketing success is not very well understood. Do they employ strategies developed in advanced markets by advanced market firms or do they have a global vision of their own? IRFAN AMIR Associate Professor of Marketing, Lahore University of Management Sciences (LUMS), Pakistan MICHAEL A. ANIKEEFF Allan L. Berman Real Estate Institute at Johns Hopkins University, USA FARRAH ARIF Imperial College, Lahore, Pakistan JOZSEF BERACS Budapest University of Economic Sciences and Public Administration, Hungary VITO BOBEK University of Maribor, Slovenia MUZAFFER BODUR Bogazici University, Istanbul, Turkey RAJAN CHHIBBA Intrim Business Associates, India HELENA CHIU National Kaohsiung First University of Science and Technology, Taiwan IREM EREN-ERDOGMUS Ph.D. Candidate, Bogazici University, Istanbul, Turkey KARTIK KILACHAND Preferred Brands Inc, USA FRANKLYN MANU Earl Graves School of Business and Management, Morgan State University, USA RUSTY MAE MOORE Hofstra University, USA DILEK ZAMANTILI NAYIR Marmara University, Istanbul, Turkey MANFRED REICHL Roland Berger Strategy Consultants since 1987, Vienna, Austria HALE TASDEMIR-CALOGLU Ph.D. Candidate, Bogazici University, Istanbul, Turkey CAGATAY UNUSAN Selcuk University, Konya, Turkey ASHOK VASUDEVAN Preferred Brands Inc, India MEERA VASUDEVAN Preferred Brands Inc, India MOHANED H. WARSAME Doctoral Student in the Earl Graves School of Business and Management, Morgan State University, USA

Author Biography

F.ZEYNEP BILGIN is Professor of Marketing at Marmara University, Turkey. VEN SRIRAM is Professor of Marketing at the Merrick School of Business at the University of Baltimore, USA. GERHARD A. WHRER is chaired Professor and Head of the Department of Marketing at the Johannes Kepler University Linz, Austria.
Release date NZ
October 11th, 2004
Edited by F. Zeynep Bilgin Edited by Gerhard A. Wuhrer Edited by Ven Sriram
Country of Publication
United States
2004 ed.
XVII, 298 p.
Palgrave Macmillan
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