Business & Economics Books:

Doing Research Projects in Marketing, Management and Consumer Research

Sorry, this product is not currently available to order

Here are some other products you might consider...

Doing Research Projects in Marketing, Management and Consumer Research

Format

Hardback

Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Doing Research Projects in Marketing, Management and Consumer Research by Chris Hackley
Unavailable
Sorry, this product is not currently available to order

Description

As interpretive research perspectives become increasingly influential in many fields of social science research, so it becomes more important for experienced researchers to become familiar with the philosophical perspectives, data gathering techniques and analytical methods that derive from interpretive research. This book draws on these interpretive traditions to illustrate precisely how they can be applied to research projects for first-time researchers in the fields of management, marketing and consumer research. Offering many practical examples drawn from existing studies and suggesting new topics for consideration, this book brings together major themes of interpretive research within a practical guide to researching and writing a research project. Topics covered include:- Choosing the topic Gathering qualitative data for interpretation Themes and concepts of interpretive research Semiotics, marketing and consumer research Suitable both for first time researchers and those with more experience, this is an ideal guide for anyone undertaking research in this area of study.

Author Biography

Chris Hackley is Senior Lecturer of Marketing at Birmingham Business School, Birmingham University. He has published extensively on the subject of marketing and research.
Release date NZ
May 15th, 2003
Author
Country of Publication
United Kingdom
Illustrations
10 line figures, 5 tables
Imprint
Routledge
Pages
224
ISBN-13
9780415268943
Product ID
1681913

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
Filed under...

Buy this and earn 1,444 Banana Points