Two yammering British intellectuals travel to the American South to form a new religion. Lars and W. embark on a trip to the American Deep South, where, in company with a band of Canadians who may or may not be related to W., they attempt to form a new religion based on their philosophical studies. Their mission is soon derailed by their inability to take meaningful action, their endless bickering, the peculiar behaviour of the natives and by a true catastrophe: they can't seem to find anywhere that carries their brand of gin.