Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary

By:

Matt. Hills

Format:

Hardback

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Description

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

Author Biography:

Matt Hills is Professor of Film and TV Studies at Aberystwyth University. He is the author of five previous books, including Fan Cultures (2002), Triumph of a Time Lord (I.B. Tauris, 2010) and forthcoming from I.B. Tauris, Torchwood. Matt Hills is a regular reviewer for doctorwhonews.net, and has published widely on Doctor Who and media fandom.

Release date NZ

July 20th, 2015

Author

Matt. Hills

Brand

Doctor Who

Pages

146

Edition

1st ed. 2015

Audience

Professional & Vocational

Illustrations

2 Illustrations, black and white; VIII, 146 p. 2 illus.

Collection

Pop Culture

Dimensions

140x216x13

ISBN-13

9781137463319

Product ID

23047543

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