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Do Something Different

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Do Something Different

Proven Marketing Techniques to Transform Your Business
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Paperback / softback
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Description

Stand out from the crowd with the book that is packed full of examples of entrepreneurs who took a sideways look at the market and their competitors and decided to branch out and do something a little bit suprising. As a result, they made their products and their companies stand out among the competition - vital in today's business environment.

Author Biography:

Jurgen Wolff publishes Brainstorm, a newsletter focusing on creativity in business, and teaches creativity at the University of Southern California and the Academy for Chief Executives. He is author or co-author of five books. The Centre for Small and Medium Sized Enterprises at Warwick Business School one of the world's leading teaching and research institutions in the field of business and management, has internationally acclaimed expertise in the field of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.
Release date NZ
May 5th, 2005
Author
Audience
  • Professional & Vocational
Illustrations
None
Pages
240
Dimensions
125x210x18
ISBN-13
9780753509937
Product ID
1686852

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