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Do Campaigns Matter? on Hardback by Thomas M. Holbrook
Do Campaigns Matter? on Hardback by Thomas M. Holbrook
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Do Campaigns Matter?

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Description

A thorough examination of the impact of campaign politics on presidential elections in the United States is presented in this book. Using actual election results and empirical evidence, the author also incorporates data on additional factors such as media coverage, the impact of nominating conventions on public opinion, presidential debates, and other events such as staff shake-ups, endorsements and scandals. In so doing, Holbrook develops a model for testing campaigns and proves how campaigns play a key role in shaping public opinion and, ultimately, influencing outcomes.
Release date NZ
September 6th, 1996
Audience
  • Tertiary Education (US: College)
Pages
192
Dimensions
152x229x19
ISBN-13
9780803973442
Product ID
6916304

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Books >
Non-Fiction >
Politics & government >
Political control & freedoms >
Political control & influence >
Political campaigning & advertising
Books >
Non-Fiction >
Politics & government
Books >
Non-Fiction >
Politics & government >
Political control & freedoms >
Public opinion & polls
Books >
Non-Fiction >
Politics & government >
Political control & freedoms >
Political campaigning & advertising