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Digital Marketing Strategy

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Digital Marketing Strategy

An Integrated Approach to Online Marketing
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Paperback / softback
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Description

Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing. There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating: -Marketing automation, personalization, messaging and email -Online and offline integration -The power of technologies, such as AI -New data protection and privacy strategies Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.

Author Biography:

Bestselling author Simon Kingsnorth is a recognized digital leader and strategist, and is currently Global Head of Digital Marketing at Citi Private Bank, based in the UK. Highly experienced at leading teams in digital marketing, digital transformation and user experience, he is a regular keynote speaker and contributor to industry publications.
Release date NZ
April 3rd, 2019
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Country of Publication
United Kingdom
Edition
2nd Revised edition
Imprint
Kogan Page Ltd
Pages
384
Publisher
Kogan Page Ltd
Dimensions
155x30x235
ISBN-13
9780749484224
Product ID
28330717

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