Junxiu Wang, PhD in sociology (Chinese Academy of Social Sciences)Professor, Head of Department of Social Psychology ,Chinese Academy of Social Sciences (CASS). Xiaoshan Lin, graduated from Sun Yat-Sen University, is a professor of Sociology in the College of Law and Political Science, Zhejiang Normal University where he teaches Consumption of Sociology, Qualitative Research, Gender Studies and Demographic Sociology. His research now mostly focuses on consumption inequality and social stratification, especially the institutional transitions and consumer revolution in modern China. He is also the author of the book: The Social Construction of Car Dream: A Studies of Car Consumption in Urban China Families. Recently he was elected as vice-chairman of the professional committee of consumption sociology of Chinese Sociological Association. Wanchun Deng, graduated with PH.D. of Sociology fromthe Graduate School of Chinese Academy of Social Sciences, China in 2005. Now, he is a professor of School of Politics and Administration, at Wuhan University of Technology, Wuhan, China. He focuses on the study of Time and Space Sociology, Traffic Sociology and automobile society. The major works published recently are Traffic Sociology（co-author, China Social Sciences Press, 2012）, Time and Space Sociology（co-author, Beijing Normal University Press, 2012）.