Business & Economics Books:

Developing Winning Brand Strategies

Format

Paperback

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Developing Winning Brand Strategies by Lars Finskud
$133.99
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Description

This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. "Developing Winning Brand Strategies" adds significant value providing a holistic, in-depth understanding of the business dynamics and consumers' selection criteria enabling management to make informed strategic decisions.

Author Biography

Lars Finskud is the founder and CEO of Vanguard Strategy, a specialist strategy consultancy. He has 20+ years experience in management consulting most of which has been dedicated specifically to brand value creation and management. Previously Global Brand Specialist of McKinsey & Co. where he co-directed the global branding practice development of McKinsey & Co.
Release date NZ
February 15th, 2009
Author
Country of Publication
United States
Imprint
Business Expert Press
Pages
104
Dimensions
152x231x6
ISBN-13
9781606490433
Product ID
3084740

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