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Developing Sustainable Value in Economics, Finance, and Marketing on Hardback
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Developing Sustainable Value in Economics, Finance, and Marketing

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Description

In an age of rising environmental concerns, it has become necessary for businesses to pay special attention the resources they are consuming and the long-term effects of the products they are creating. These concerns, coupled with the current global economic crisis, demand a solution that includes not only business, but politics, ecology, and culture as well. Developing Sustainable Value in Economics, Finance, and Marketing provides the latest empirical research findings on how sustainable development can work not just for organizations, but for the global economy as a whole. This book is an essential reference source for professionals and researchers in various fields, including economics, finance, and marketing; operations management; communication sciences; sociology; and information technology.

Author Biography:

Ulas Akküçük Bogaziçi University, Turkey.
Release date NZ
October 30th, 2014
Audience
  • Professional & Vocational
Contributor
  • Edited by Ulas Akkucuk
Pages
300
Dimensions
152x229x32
ISBN-13
9781466666351
Product ID
22775936

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