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Developing a Market Orientation
Developing a Market Orientation
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Developing a Market Orientation

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Paperback / softback
$307.00
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Description

The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working papers, is now presented in book form for the first time by SAGE Publications. This book demonstrates the importance of market orientation on organizational culture ( the shared set of values in putting customer first), on strategy (creating superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating an d satisfying customers)
Release date NZ
May 18th, 1999
Audience
  • Professional & Vocational
Contributor
  • Edited by Rohit Deshpande
Pages
328
Dimensions
152x229x18
ISBN-13
9780761916932
Product ID
2065252

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