Business & Economics Books:

Destination Z

The History of the Future
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Paperback / softback
$148.00
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Description

Re-issued in paperback to coincide with the publication of "The Last Days of The Giants?", this seminal business text from consultant Robert Baldock rejects traditional methods of predicting the future by learning from the past. In a constantly changing environment, argues Baldock, this doesn't always work. Innovatively writing as if his suppositions are already history, he goes on to present five very different scenarios of the future of business, one of which pushes predictions of the future to the boundaries of plausibility. His central lesson is that in order to survive in the 21st century, businesses must learn to think far more radically and be willing to accommodate further sweeping changes throughout their organizations.

Author Biography:

Until very recently, ROBERT BALDOCK was a global managing partner with Andersen Consulting, responsible for leading Andersen's efforts in eCommerce, Customer Relationship Management and Mergers and Acquisitions within the Financial Services Industry ? a $900m global business. Robert Baldock is now Group Chief Executive of a set of ventures branded under 'time2', concerned with helping people save time and improve their quality of life. At Andersen, Robert Baldock built up a reputation for being a thought leader and innovator. He was responsible for leading a group of partners in Andersen's global financial services practice in developing a set of scenarios for the future of the financial services industry. Robert also led another initiative to look at the future shape of the consumer serving industries. This initiative led him to write this book. Robert has also just had published his second book. The Last Days of the Giants? (Wiley), which was born out of another piece of work that the author initiated, to explore what the giant corporations of the world have to do if they are to survive and prosper in the 21st century. Robert is a regular speaker at conferences, and has written many papers and articles for national and international papers and publications. He is married with two children and in his spare time his main passion is Formula 1 motor racing and cars in general. He is Chairman of the UK Motorsport Industry Association, the trade body representing British Motorsport.
Release date NZ
January 7th, 2000
Audience
  • Professional & Vocational
Pages
296
Dimensions
154x229x22
ISBN-13
9780471861614
Product ID
3081357

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