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Destination Marketing by Steven Pike
Destination Marketing by Steven Pike
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Destination Marketing

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Description

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.

Author Biography:

Steven Pike is Associate Professor of Marketing at Queensland University of Technology, Australia. Steven spent 20 years working in the tourism industry before completing his PhD in destination marketing in 2002 and is a regular speaker at international tourism conferences.
Release date NZ
December 14th, 2015
Author
Audience
  • Tertiary Education (US: College)
Edition
2nd edition
Illustrations
50 Tables, color; 19 Line drawings, black and white; 9 Halftones, black and white; 28 Illustrations, black and white
Pages
366
Dimensions
189x246x19
ISBN-13
9781138912908
Product ID
23154348

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Destination Marketing by Steven Pike
$104.00
Destination Marketing
by Steven Pike ~ Paperback / softback
Available - Usually ships in 2-3 weeks

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