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Destination Brands by Nigel Morgan
Destination Brands by Nigel Morgan
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Destination Brands

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Description

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

Author Biography:

Nigel Morgan, Annette Pritchard, Roger Pride
Release date NZ
March 9th, 2011
Audience
  • Further/Higher Education
Edition
3rd edition
Pages
392
Dimensions
191x235x20
ISBN-13
9780080969305
Product ID
9496785

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