Designing Health Communication Campaigns

Name: Designing Health Communication Campaigns
SKU: 2065603
Price: 228.00 NZD
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Description

This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.

Release date NZ

June 15th, 1992

Author

Audience

Professional & Vocational

Pages

181

Dimensions

140x216x11

ISBN-13

9780803943322

Product ID

2065603

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