'The authors did an excellent job of addressing many of the "real world" issues in conducting a business research project. They have given care to address some of the issues that often represent the major stumbling blocks for students engaged in business research projects!. An excellent text!. It is concise, very readable and addresses many of the issues that we, as instructors, grapple with as we assign research projects' - Andrew M Forman, PhD, Hofstra University Designing and Implementing a Research Project is a concise, easy to read text designed to guide business students through the various aspects of designing and managing research projects. The focus is on research projects that have a solid academic basis, although some implications for more applied projects are also highlighted. It is divided into three main sections, 'Laying the Foundations', 'Undertaking the Research', and 'Communicating the Results', which present a logical flow for the research project. A unique aspect of the book is the inclusion of particular chapters on topics like supervision, group work and ethics, and the focus of the discussion of data analysis (qualitative and quantitative).
The authors have applied their years of past experience in supervising student projects, when writing this book to provide some actual examples of problems and practical guidelines. This unique book presents a step-by-step guide for undertaking research projects that is multidisciplinary in focus and student friendly in style. It could be used, as either a text, or a supplementary text on courses in management (including industrial psychology) and marketing. Graduate students in related fields such as health care administration, public administration, and nursing administration would also find this text useful.
Table of Contents
Preface LAYING THE FOUNDATIONS CHAPTER 1: Introduction CHAPTER 1: Introduction CHAPTER 1: Introduction CHAPTER 1: Introduction CHAPTER 2: Choosing a Topic CHAPTER 3: The Role of Supervisor CHAPTER 4: Group Dynamics and the Role of Conflict CHAPTER 5: Ethical Considerations UNDERTAKING THE RESEARCH CHAPTER 6: Planning the Research Process CHAPTER 7: Literature Review CHAPTER 8: Data Gathering CHAPTER 9: Data Analysis - Qualitative CHAPTER 10: Data Analysis - Quantitative CHAPTER 11: Establishing Recommendations COMMUNICATING THE RESULTS CHAPTER 12: Presenting the Results CHAPTER 13: Writing Your Report CHAPTER 14: Oral Presentation CHAPTER 15: Concluding Remarks
Michael Jay Polonsky is a Professor in Marketing in the School of Management and Marketing at Deakin University, Melbourne, Australia. Prior to taking up this position, he was the Melbourne Airport Chair in Marketing within the School of Tourism, Hospitality and Marketing at Victoria University, and he has also taught at the University of Newcastle (Australia), Charles Sturt University (Australia), Massey University (New Zealand), the University of the Witwatersrand (South Africa), and Temple University (United States). He has a PhD from the Australian Catholic University, two master's degrees- from Rutgers University and Temple University-as well as a BS from Towson State University. Michael's areas of research include environmental marketing/management, stakeholder theory, ethical and social issues in marketing, cross-cultural studies, and marketing education. He has, in addition to this book, co edited three books, authored or coauthored more than 20 book chapters; authored or coauthored more than 110 journal articles; and given more than 150 presentations at national and international conferences. Some of his work appears in Industrial Marketing Management, Journal of Business Research, Journal of Strategic Marketing, International Marketing Review, Marketing Theory, Advances in International Marketing, Journal of Market Focused Management, Journal of Marketing Communications, European Journal of Marketing, Business Horizons, European Business Review, Journal of Marketing Theory and Practice, Journal of Business Ethics, Journal of Macromarketing, Journal of Marketing Management, International Journal of Nonprofit and Voluntary Sector Marketing, Business Strategy and the Environment, International Journal of Retailing & Distribution Management, Journal of Organizational Change Management, Journal of Business and Industrial Marketing, International Marketing Review, International Journal of Advertising, and Journal of Advertising Research. He has also undertaken a range of administrative roles for conferences and journals, which include serving as guest editor for special issues of Tourism, Culture and Communication on Marketing Creative Industries; Journal of Marketing Education on developments in Australia and New Zealand; European Journal of Marketing on stakeholder theory; Journal of Marketing Theory and Practice on the business of nonprofits; Journal of Advertising on responsibility in advertising; Journal of Business Research on the unintended consequences of marketing; and Asia-Pacific Journal of Marketing and Logistics looking at cross-cultural issues. He has also served as track chair for a number of international conferences. David S. Waller is a Senior Lecturer in Marketing at the University of Technology, Sydney, Australia. David was born and raised in Sydney and, after working in the banking and film industries, taught at a number of universities in Australia, including the University of Newcastle, the University of New South Wales, and Charles Sturt University, Riverina. David has a BA from the University of Sydney, a Master of Commerce from the University of New SouthWales, and a PhD from the University of Newcastle. His research interests include marketing communications, advertising agencies, agency-- client relationships, controversial advertising, international advertising, marketing ethics, and marketing education. David has published in a wide range of areas relating to advertising and marketing communication. He has authored and coauthored a number of articles that have appeared in various journals including Journal of Advertising, Journal of Advertising Research, Journal of Consumer Marketing, Journal of Marketing Communications, International Journal of Advertising, European Journal of Marketing, Marketing Intelligence & Planning, Journal of Marketing Education, Asia-Pacific Journal of Marketing and Logistics, Asia- Australia Marketing Journal, Asian Journal of Marketing, Australasian Journal of Market Research, and Journal of Business Ethics. David is also a regular presenter at marketing educators' conferences in Australia and New Zealand. His workbooks, How to Prepare a Marketing Plan and How to Prepare a Promotional Plan, and Marketing textbook (with Greg Elliott and Sharyn Rundle-Thiele) are being used by marketing and advertising students at tertiary institutions in a number of countries.