Gérard Cliquet is emeritus professor at the University of Rennes 1 (France) where he was a professor of marketing and retailing at the School of Business Administration (IGR-IAE). He has published 70 articles in peer-reviewed journals, and 20 books as an author or editor on several topics, including geomarketing, retailing, franchising, intercultural marketing, and retail branding. George Hendrikse is full professor in Economics of Organizations at the Rotterdam School of Management, Erasmus University (Netherlands). His research and teaching focus is on the internal and industrial organization of enterprises, with a special interest in cooperatives. He has published 15 books, more than 125 scholarly articles, and supervised 14 PhD theses. Marijana Srećković is senior scientist at the Department of Industrial Building and Interdisciplinary Planning, Vienna University of Technology (TU Wien,  Austria). She holds a PhD in Social and Economic Sciences from TU Wien, and her current research deals with innovation and networks, capabilities, and business models in the digital economy. Josef Windsperger is professor of Organization and Management at the University of Vienna (Austria). His research and teaching focus is on the governance of interfirm networks and strategy of the international firm. His major publications are in economics and management of networks, such as franchising, joint ventures and clusters, and the theory of the firm.