This workbook is for leaders who have been frustrated with the execution of their strategic plans in the past, or who see the need for a longer-term plan but don't know where to start. Strategic planning has been written about extensively by a range of global thought-leaders and business strategists. With all these experts weighing in on the topic, it can be difficult for leaders of organizations to know how to implement within their business. It is often translated into a variety of disparate activities: from simply defining values for the company to going on a multi-day leadership retreat. Scott has spent thousands of hours in these strategic planning conversations with leaders. Too often he sees leaders pursue a solution because someone they trust told them it would help - and it doesn't. The main reason this happens is because the leader did not sit back and think about WHY they need to do something different in their business. The goal of this workbook is to help leaders name the WHY and then map out HOW they will start and WHAT specifically they will do to sustain their work until it becomes a habit. Scott will guide you through the important questions you need to ask and conversations you need to have, providing space for you to make your action plan with each step.