Former American Motors Chairman and CEO Gerald Meyers takes readers behind the scenes at Texaco, Lucent, Intel, and other top companies for an up-close look at different leadership styles in action during times of crisis. Meyers is on a first-name basis with the leaders profiled, each of whom candidly describes what he thought and felt while searching for solutions. The stories of CEOs in crises include those of "Brilliant Brute" Bob Crandall, who pulled American Airlines out of a tailspin, RJR Nabisco's "Peacemaker" Steve Goldstone, who engineered an end to the tobacco wars, and Bob Eaton's final deal at Chrysler. Meyers' personal relationships with his subjects ensure that each story is told from a fresh and often revealing angle. This book is an inside look at how some of the world's top CEOs dealt with their most threatening crises. It organizes around "style" themes such as "brilliant brutes", "unorthodox operators", and "sizzle sellers", and it closely examines high-profile business crises to distil crucial lessons for today's managers.
GERALD C. MEYERS, a former Chairman and CEO of American Motors Corporation, is a well-known expert in the field of crisis management in business. He is currently a professor at the University of Michigan in Ann Arbor. Mr. Meyers also taught for more than a decade at the Graduate School of Industrial Administration at Carnegie Mellon University in Pittsburgh. Mr. Meyers is president of his own crisis management firm, headquartered in Michigan. SUSAN MEYERS is a freelance writer and former newspaper editor. Together with her father, Gerald C. Meyers, she has coauthored and published over a dozen business commentaries in national newspapers including the New York Times, the Wall Street Journal, and the Los Angeles Times.