This book gives an in-depth overview of most common applications of Data Science across different industries. If you want to use Data Science to segment your customers, create customer response models, model the customer-life-time value, or use Data Science to improve your customer acquisition or retention programs, and reduce churn - this book will explain how this is all done. If you want to more about industry-specific applications in banking, insurance, telecommunications, retail, public sector, and other industries - you will find it all here, from fraud detection, policy lapse modeling claims scoring, credit scorecard development and much, much more.