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Data Driven Marketing on Hardback by Nelly Botezatu
Data Driven Marketing on Hardback by Nelly Botezatu
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Data Driven Marketing

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Hardback
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Description

Through exhaustive examples, this timely book shows how to apply data-driven marketing in both worlds for real results. This fundamental book explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. A comprehensive practical guide to manage and executing business marketing plans and strategies.

Author Biography:

Ninel Botezatu is a Ph.D. student in Finance at the Academy of Economic Studies of Moldova. In 2011, she received her master’s degree in economics at the same institution. Before graduation, she was invited to work as a junior lecturer at the Finance faculty of the Academy of Economic Studies of Moldova, and in 2012 promoted to university lecturer, teaching courses on taxes and tariffs, investments, and capital markets.
Release date NZ
December 1st, 2018
Audience
  • Professional & Vocational
Pages
300
ISBN-13
9781773610252
Product ID
28441288

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Books >
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Business & Management >
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Sales & marketing management
Books >
Business & Economics >
Business & Management >
Sales & Marketing