In the twenty-eighth issue of Dark Moon Digest: a hardware store offers a rewards program you can't refuse; an Internet meme goes viral in more ways than one; a little girl gets a new pet; a woman loses her sense of identity; a man and woman reluctantly do their job; a starlet gets more than she bargains for; a father gives his son a special 18th birthday present; and two college students isolate themselves in a cabin in the woods to finish their dissertations. Fiction by Tom W. Miller, Patrick Lacey, Phillip A. Myers, Shannon Lawrence, E. M. Hurst, Robert Dean, Ryan C. Bradley, and Mike Thorn. Columns by Jay Wilburn and George Lea, and reviews of Entropy in Bloom by Jeremy Robert Johnson and Gwendy's Button Box by Stephen King.