What do How to Win Friends and Influence People and Sell! have in common (other than Dale Carnegie)? They're both based on the premise that RELATIONSHIPS are what matter. In this age, where media is social and funding is raised by crowds, the sales cycle has permanently changed. It's no longer enough to have a great product with useful features and benefits. In Sell!: Open the Door and Close the Sale, Dale Carnegie Training shares the REAL modern sales cycle--one that is more like event planning than the traditional sales funnel. Readers will learn the four steps to modern selling. From developing your customer avatar to using the Internet to get leads, this book is a fresh take on the tried and true concepts in sales. Learn to "be present" instead of giving a presentationDon't Give Away the Tacos, but Tease them with ChipsHow will you answer the Cost Question?Learn the Door-to-Door Method of generating referrals (without ever leaving your office.)

Author Biography

Founded in 1912, Dale Carnegie Training has evolved from one man's belief in the power of self-improvement to a performance-based training company with offices worldwide. Dale Carnegie's original body of knowledge has been constantly updated, expanded and refined through nearly a century's worth of real-life business experiences. He is recognized internationally as the leader in bringing out the best in people and over 8 million people have completed a Dale Carnegie course.