Business & Economics Books:

Customer Relationship Management and Customer Service


Paperback / softback

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Customer Relationship Management and Customer Service
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Customer relations management (CRM) is about maintaining long-term customer relationships. This book looks at creating and managing customer relationships and how relationship marketing, applied throughout any organization, can create new value to build the organization for the long term. In order to achieve CRM, companies need to focus on customer retention, a high customer commitment and a long-term perspective. The book examines the changes in the practice of marketing and the solutions offered by relationship marketing. It also analyzes the profound impact of technology and how it enables the business to focus on individual customers.
Release date NZ
May 11th, 2007
Edited by Adele Berndt Edited by Annekie Brink
Country of Publication
South Africa
tables & charts
Juta Legal and Academic Publishers
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