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Customer Is King: How to Exceed Their Expectations

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Customer Is King: How to Exceed Their Expectations

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Paperback / softback
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Description

Looking for a way to make your business stand out from the crowd? In a world where, increasingly, profit is king, Customer is King is about putting the emphasis back on the customer - how to look at your business through your customers' eyes, understand what they really want and, ultimately, get them to buy from you. It contains: easy-to-understand advice; key questions, checklists and worksheets; case studies of real businesses and frequently asked questions

Author Biography:

Mentor and consultant Robert Craven has worked on the Marketing Council's Grow with Marketing' programme to develop materials for business advisers and their clients. His booki Kick-Start Your Business is aslo published by Virgin.
Release date NZ
February 10th, 2005
Author
Audience
  • General (US: Trade)
Pages
240
Dimensions
125x210x18
ISBN-13
9780753509685
Product ID
1686847

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