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Customer Is King: How to Exceed Their Expectations

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Customer Is King: How to Exceed Their Expectations

Format

Paperback

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Customer Is King: How to Exceed Their Expectations by Robert Craven
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Description

Looking for a way to make your business stand out from the crowd? In a world where, increasingly, profit is king, Customer is King is about putting the emphasis back on the customer - how to look at your business through your customers' eyes, understand what they really want and, ultimately, get them to buy from you. It contains: easy-to-understand advice; key questions, checklists and worksheets; case studies of real businesses and frequently asked questions

Author Biography

Mentor and consultant Robert Craven has worked on the Marketing Council's Grow with Marketing' programme to develop materials for business advisers and their clients. His booki Kick-Start Your Business is aslo published by Virgin.
Release date NZ
February 10th, 2005
Author
Country of Publication
United Kingdom
Imprint
Virgin Books
Pages
240
Dimensions
125x210x16
ISBN-13
9780753509685
Product ID
1686847

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