Looking for a way to make your business stand out from the crowd? In a world where, increasingly, profit is king, Customer is King is about putting the emphasis back on the customer - how to look at your business through your customers' eyes, understand what they really want and, ultimately, get them to buy from you. It contains: easy-to-understand advice; key questions, checklists and worksheets; case studies of real businesses and frequently asked questions
Mentor and consultant Robert Craven has worked on the Marketing Council's Grow with Marketing' programme to develop materials for business advisers and their clients. His booki Kick-Start Your Business is aslo published by Virgin.