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Customer Experience Management

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Customer Experience Management

Service Design and Delivery

Format

Hardback

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Customer Experience Management by James Seligman
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Description

In a world packed with competing demands on a consumer's attention, it is more important than ever for businesses to deliver the best possible customer experience. A customer with a wealth of communication channels at their fingertips is less forgiving and more demanding, and any organisation that wants to succeed needs to learn to successfully meet the desires of this customer base. This unique marketing guidebook introduces the research, theory and practice of Customer Experience Management (CEM), and explains why organizations that use CEM can become more successful and profitable. It demonstrates how CEM provides a dynamic solution to managing the customer experience, whether to drive profits, or ensure better service experiences. Containing new thinking in the design and development models of customer experience management based on primary research, and covering a wide range of customer experience areas in both the private and not for profit sectors, this dynamic text will be of great interest to advanced students and professionals in the fields of marketing, branding and customer service.

Author Biography

Dr James Seligman devised the Masters in Marketing Management at the University of Southampton with a special focus on Customer Experience and Technology.
Release date NZ
January 31st, 2019
Country of Publication
United Kingdom
Illustrations
37 Line drawings, black and white; 37 Illustrations, black and white
Imprint
Routledge
Pages
240
ISBN-13
9781138322936
Product ID
28124567

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