This indispensable resource presents a straightforward technique to evolve a customer-driven perspective from new product development in order to effectively manage the supply chain. Explains how to leverage continuous improvement initiatives to attain higher levels of performance, create accurate performance measures and maximize the market impact of novel product releases. Includes examples from leading companies.
Table of Contents
Is Your Company at Risk? Strategic Planning--What, Why, Where, and Who. Breaking the Rules: Zero Trade-Offs. Customers--The Reason for Being. People--The Heart. New Products--The Lifeblood. Continuous Improvement--The Conscience. Tactical Planning and Control--The Central Nervous System. Facilities and Equipment--The Muscle and Bone, Part I. Supply Chain--The Muscle and Bone, Part II. Measurements--The Vital Signs. Customer-Driven Strategy--The Brain. Appendices. Notes. Index.