Critical Semiotics

Theory, from Information to Affect

By:

Gary Genosko

Format:

Paperback / softback

Series:

Bloomsbury Advances in Semiotics

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Description

Critical Semiotics provides long overdue answers to questions at the junction of information, meaning and 'affect'. The affective turn in cultural studies has received much attention: a focus on the pre-individual bodily forces, linked to automatic responses, which augment or diminish the body's capacity to act or engage with others. In a world dominated by information, how do things that seem to have diminished meaning or even no meaning still have so much power to affect us, or to carry on our ability to affect the world? Linguistics and semiotics have been accused of being adrift from the affective turn and not accounting for these visceral forces beneath or generally other from conscious knowing. In this book, Gary Genosko delivers a detailed refutation, with analyses of specific contributions to critical semiotic approaches to meaning and signification. People want to understand how other people are moved and to understand embodied social actions, feelings and passions at the same time as understanding how this takes place. Semiotics must make the affective turn.

Author Biography:

Gary Genosko is Professor of Communication and Digital Media Studies at the University of Ontario Institute of Technology in Toronto, Canada

Release date NZ

September 22nd, 2016

Author

Gary Genosko

Audiences

Professional & Vocational
Tertiary Education (US: College)

Pages

200

Series

Bloomsbury Advances in Semiotics

Dimensions

156x234x15

ISBN-13

9781472596369

Product ID

25477870

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