Business & Economics Books:

Credit Scoring, Response Modeling, and Insurance Rating

A Practical Guide to Forecasting Consumer Behavior
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$347.00
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Description

A guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and governments to drive the decisions they make about their customers, demonstrating who to target with a promotional offer, who to give a credit card to and the premium someone should pay for home insurance.

Author Biography:

STEVEN FINLAY has worked in the field of predictive analytics for over fifteen years. His research interests cover all areas of predictive analytics, forecasting and data mining. He is currentlya Predictive Analytics Specialist, working for the UK Government, and is a visiting research fellow within the Lancaster University Management School, UK.
Release date NZ
June 26th, 2012
Author
Audience
  • Professional & Vocational
Edition
2nd ed. 2012
Illustrations
XVII, 297 p.
Pages
297
Dimensions
140x216x22
ISBN-13
9780230347762
Product ID
19686994

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