Business & Economics Books:

Creativity Rules

Get Ideas out of Your Head and into the World
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Paperback / softback
$50.00
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Description

International bestselling author and Stanford University professor Tina Seelig adapts her wildly popular creativity course to a practical guide on how to put your best ideas into action. For the past fifteen years, Professor Tina Seelig has taught her Stanford students how to creatively unleash their unique entrepreneurial spirits. In Creativity Rules, she shares this wisdom, offering inspiration and guidance to transform ideas into reality. Readers will learn how to work through the four steps of The Invention Cycle: Imagination (envisioning things that do not yet exist), Creativity (applying your imagination to address a challenge), Innovation (applying creativity to generate unique solutions), and Entrepreneurship (applying innovation, to bring ideas to fruition, where our ideas then gain the power to inspire the imaginations of others). Using each step to build upon the last, you can create something much complex, interesting, and powerful. Creativity Rules provides the essential knowledge to take a compelling idea and transform it into something extraordinary.

Author Biography:

Tina Seelig has a Ph.D. in Neuroscience from Stanford and is the Executive Director of the Stanford Technology Ventures Program, which is the entrepreneurship center at Stanford University School of Engineering. In additions, Tina also teaches a course in the Department of Management Science & Engineering on Creativity and Innovation. She has a busy corporate speaking schedule and has written several popular science books for adults and children.
Release date NZ
March 8th, 2018
Author
Audience
  • General (US: Trade)
Pages
256
Dimensions
135x203x15
ISBN-13
9780062301314
Product ID
26587318

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