Business & Economics Books:

Creative Strategy in Advertising

Format

Paperback

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Creative Strategy in Advertising by Bonnie Drewniany
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Description

CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives students the necessary tools to create winning advertising strategies.
Release date NZ
May 23rd, 2007
Country of Publication
United States
Edition
9th Revised edition
Illustrations
Illustrations
Imprint
Wadsworth Publishing Co Inc
Pages
336
Dimensions
201x249x18
ISBN-13
9780495096207
Product ID
1820162

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