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Creative Cost-Benefits Reinvention on Hardback by C. Dussart
Creative Cost-Benefits Reinvention on Hardback by C. Dussart
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Creative Cost-Benefits Reinvention

How to Reverse Commoditization Hell in the Age of Customer Capitalism
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Description

This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation.

Author Biography:

CHRISTIAN DUSSART Professor of Marketing at HEC Montreal and Contributing Editor of Décisions Marketing.
Release date NZ
January 19th, 2011
Author
Audience
  • Professional & Vocational
Illustrations
XVII, 174 p.
Pages
174
Dimensions
140x216x14
ISBN-13
9780230105300
Product ID
8573604

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Creative Cost-Benefits Reinvention by C. Dussart
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Creative Cost-Benefits Reinvention
by C. Dussart ~ Paperback / softback
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