As a veteran of the financial services and multi line industry for over 30 years, Ray has achieved extensive knowledge and success as both a manager and producer. While building several agencies from the ground up and serving as vice president of sales for a national insurance company, Ray has never veered far from his "producer" roots. Ray mixes a good dose of humor with real life experiences to bring his individual coaching sessions, as well as his training seminars -both in person and by teleconferences, and now this book - alive. The results speak for themselves; "Listening to you made me realize all the mistakes I've been making in selling life insurance to my clients" is how one attendee put it. Another called Ray's workshop "one of the best presentations on how to sell life to my P/C clients that I've ever heard in my 16 years in the business." Ray now brings this to you in this book.