Counterfeiting and Piracy

A Comprehensive Literature Review

By:

Ludovica Cesareo

Format:

Paperback / softback

Series:

Springerbriefs in Business

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Description

This book aims to identify, analyze, and systematize the available research on counterfeiting and piracy published over a thirty-five year time span (1980–2015) in order to highlight the main trends in the illicit trade literature, propose suggestions for managers battling against illicit trade, and provide a starting point for future research. Counterfeiting and piracy, i.e., the violation of intellectual property rights (IPRs), including trademarks, copyright, and patents, have been investigated across a multitude of fields, from ethics to marketing, from law to business, from criminology to psychology. While the number of contributions has been substantial, research on both demand and supply has been fragmented and has at times yielded contradictory results. In addition, the lack of an extensive, interdisciplinary, and up-to-date literature review has made it hard to fully understand what aspects of the phenomenon need further clarification in order to stem consumer demand and provide meaningful suggestions to companies combatting illicit trade daily. A systematization of the existing literature is absolutely paramount and this need is fully met by this book.

Author Biography:

Ludovica Cesareo is a Post-Doctoral Research Fellow in the Marketing Department of the Wharton School of the University of Pennsylvania (USA). She holds a PhD in Business Management from Sapienza University of Rome (Italy). During the final year of the program she was a visiting scholar at Villanova School of Business (USA). Her main research interests are counterfeiting and piracy: she studies both consumers’ complicity and the effectiveness of managers’ attempts to curtail the phenomenon. Her work has been published in international journals and books. She is also researching ethical consumption, e-word of mouth/digital marketing, and tourism marketing.

Release date NZ

November 17th, 2015

Author

Ludovica Cesareo

Audience

Professional & Vocational

Edition

1st ed. 2016

Illustrations

26 Illustrations, color; XIV, 64 p. 26 illus. in color.

Pages

Series

Springerbriefs in Business

Dimensions

155x235x4

ISBN-13

9783319253565

Product ID

23977464

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