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Corporate Strategy

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Corporate Strategy


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Corporate Strategy by Richard Lynch
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A rich resource that guides students through the rational and emergent approaches to strategic management. Thoroughly updated references and 27 brand new cases ensure that students will actively learn the core topics and how to apply them in practice.

Table of Contents

Part One - An Introduction to Corporate Strategy 1. Corporate Strategy 2. A Review of Theory and Practice Part Two - Analysis of the Environment 3. Analysing the Environment - the basics 4. Analysing Markets and Competitors 5. Analysing Customers Part Three - Analysis of Resources 6. Analysing Resources - The Basics 7. Analysing Human Resources 8. Analysing Financial Resources 9. Analysing Operational Resources Part Four - The Purpose of the Organisation 10. Purpose Shaped by Vision, Leadership and Ethics 11. Purpose Emerging from Knowledge, Technology and Innovation 12. Purpose Delivered Through Corporate and Business Objectives Part Five - Developing the Strategy 13. Developing Strategic Options - the Prescriptive Process 14. Strategy Evaluation and Development - the Prescriptive Process 15. Finding the Route Forward - Emergent and Prescriptive Approaches 16. Organisational Structure and Style and People Issues Part Six - The Implementation Process 17. Resource Allocation, Strategic Planning and Control 18. Government, Public Sector and Not-for-Profit Strategies 19. International Expansion and Globalisation Strategy 20. Strategy Dynamics and Entrepreneurial Strategy 21. Managing Strategic Change 22. Building a Cohesive Corporate Strategy
Release date NZ
December 20th, 2005
Country of Publication
United Kingdom
4th Revised edition
Financial Times Prentice Hall
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