Non-Fiction Books:

Corporate Social Responsibility and Alcohol

The Need and Potential for Partnership

Format

Hardback

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Corporate Social Responsibility and Alcohol
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Description

Increased scrutiny on the part of the general public, media, and government has warranted a reexamination of corporate responsibilities, standards of accountability, the company's role in its local and extended community, and its ethical position in our society and culture. Corporate Social Responsibility and Alcohol considers the basic values, ethics, policies and practices of a company's business. Particular attention will be paid to the alcohol beverage industry, and the many unique issues that are specific to this business, such as: responsible marketing, promotional, and advertising campaigns and strategies; the particular risks inherent in any alcoholic product; issues of abuse prevention & education; research; and legal and ethical aspects of alcohol. This will be the seventh volume in the ICAP Series on Alcohol in Society.
Release date NZ
June 13th, 2005
Contributors
Edited by Joyce O'Connor Edited by Marcus Grant
Country of Publication
United Kingdom
Illustrations
6 Tables, black and white; 4 Illustrations, black and white
Imprint
Routledge
Pages
240
Dimensions
152x229x18
ISBN-13
9780415949484
Product ID
2249835

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