Corporate Creativity

By:

Alan G Robinson

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Paperback / softback

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Description

Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.

Release date NZ

January 1st, 1998

Author

Alan G Robinson

Audience

Professional & Vocational

Pages

296

Dimensions

157x230x20

ISBN-13

9781576750490

Product ID

10573027

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