Non-Fiction Books:

Copywriting for the Electronic Media

Format

Hardback

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Copywriting for the Electronic Media by Milan D. Meeske
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Description

Are you hoping to break into the exciting world of copywriting? With COPYWRITING FOR THE ELECTRONIC MEDIA: A PRACTICAL GUIDE (WITH INFOTRAC) you will discover how to write effective copy for all types of electronic media. Nearly 80 writing assignments and examples of actual scripts, storyboards, PSAs, and promotional spots prepare you to write short, persuasive messages in a variety of venues (radio, television, new media, etc.). You'll get a glimpse of ealistic situations typical of entry-level copywriting positions along with coverage of copywriting style, consumer behavior and legal and ethical aspects of copywriting. Complete with skill-building exercises, nearly 80 writing assignments and examples of storyboards and actual aired copy, this book helps you build the understanding and skills you need for a career in this field.
Release date NZ
April 23rd, 2005
Country of Publication
United States
Edition
5th Revised edition
Illustrations
illustrations
Imprint
Wadsworth Publishing Co Inc
Pages
320
Dimensions
221x280x12
ISBN-13
9780534629144
Product ID
1822447

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