Global warming has become one of the permanent concerns of our time, with ever stronger calls to combat it via drastic programs, like the Kyoto Protocol. In this highly controversial book, Bjorn Lomborg (author of the bestselling "The Skeptical Environmentalist") claims that the arguments for such action are little more than scare mongering and exposes this wide range of disinformation. Global warming is happening. It's a serious and important problem and we need to deal with it in a responsible way. But in order to do so effectively, Lomborg argues we need to look at the cost and benefits of the proposed measures against global warming. He demonstrates that drastic, here-and-now measures is the worst way to spend our money. Climate change is a 100-year problem - we should not try to fix it in 10 years. This important book explodes myths and places the global warming debate into a broader view.
Bjorn Lomborg was named as one of the 100 most influential people in the world by Time magazine in 2004. Foreign Policy and Prospect magazines listed him as the world's 14th most influential intellectual in 2005. He is the author of the bestselling The Skeptical Environmentalist (CUP, 2001) and regularly appears in the media worldwide.