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Content Infrastructure Management by Alexander Benlian
Content Infrastructure Management by Alexander Benlian
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Content Infrastructure Management

Results of an Empirical Study in the Print Industry
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Description

Taking into account strategic, organizational and technological factors Alexander Benlian studies the question of whether to centralize or to decentralize media content. The findings basically emphasize the need to design publishing organizations that follow certain patterns of congruency and consistency in order to realize greater effectiveness.

Author Biography:

Dr. Alexander Benlian ist wissenschaftlicher Mitarbeiter von Prof. Dr. Thomas Hess am Institut fur Wirtschaftsinformatik und Neue Medien der Universitat Munchen
Release date NZ
May 30th, 2006
Audience
  • Professional & Vocational
Contributors
  • Foreword by Arnold Picot
  • Foreword by Thomas Hess
Country of Publication
Germany
Edition
2006 ed.
Illustrations
56 black & white tables, biography
Imprint
Deutscher Universitats-Verlag
Pages
267
Publisher
Deutscher Universitats-Verlag
Dimensions
148x210x15
ISBN-13
9783835003682
Product ID
19156047

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