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Contemporary Strategy Analysis Text Only

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Contemporary Strategy Analysis Text Only

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Description

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.

Author Biography:

Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan, and a Visiting Professor at Georgetown University and City University, London. His previous faculty positions included London Business School, California Polytechnic, University of British Columbia, and University of St Andrews. His business experience ranges from manufacturing tires (Firestone) and meat pies (Kraft Foods) to strategy consulting with companies such as Eni and American Express.
Release date NZ
December 11th, 2015
Audience
  • Postgraduate, Research & Scholarly
Country of Publication
United States
Edition
9th edition
Imprint
John Wiley & Sons Inc
Pages
480
Publisher
John Wiley & Sons Inc
Dimensions
190x242x18
ISBN-13
9781119120834
Product ID
24347740

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