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Contemporary Business 2007

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Contemporary Business 2007


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Contemporary Business 2007 by David L Kurtz
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Introducing students to the world of business is interesting, fun, and challenging, especially with the newest edition of this tried-and-true product! Boone/Kurtz "Contemporary Business, 12th edition" contains all of the most important introductory business topics, using the most current and interesting examples happening right now in the business world! Not only that, we have the best and most complete supplementary package in the business.You'll find this new Twelfth edition of "Contemporary Business" helps you create excitement about the world of business for your students as well as engaging them in the world around them. We've included many ways for you to help your students improve their critical thinking skills - making them better students and better employees. Opening new doors of possibility can be difficult - "Contemporary Business, 12th Edition" gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful business people.

Table of Contents

Prologue: Launching Your Business Career. Part I: BUSINESS IN A GLOBAL ENVIRONMENT. 1. The Framework of Contemporary Business. 2. Business Ethics and Social Responsibility. 3. Economic Challenges Facing Global and Domestic Business. 4. Competing in Global Markets. Part II: STARTING AND GROWING YOUR BUSINESS. 5. Options for Organizing Small and Large Businesses. 6. Starting Your Own Business: The Entrepreneurship Alternative. 7. E-Business: Doing Business Online. Part III: MANAGEMENT: EMPOWERING PEOPLE TO ACHIEVE BUSINESS OBJECTIVES. 8. Management, Leadership, and the Internal Organization. 9. Human Resource Management, Motivation, and Labor-Management Relations, 10. Improving Performance through Empowerment, Teamwork, and Communication, 11. Production and Operations Management, Part IV: MARKETING MANAGEMENT, 12. Customer-Driven Marketing. 13. Product and Distribution Strategies. 14. Promotion and Pricing Strategies. Part V: MANAGING TECHNOLOGY AND INFORMATION. 15. Using Technology to Manage Information. 16. Understanding Accounting and Financial Statements. Part VI: MANAGING FINANCIAL RESOURCES. 17. Financial Management and Institutions. 18. Financing and Investing through Securities Markets. Appendix A: Risk Management and Insurance. Appendix B: A Guide to Your Personal Finances and the Stock Market Game. Appendix C: The Business Plan.
Release date NZ
April 29th, 2007
Country of Publication
United States
International ed
South-Western, Div of Thomson Learning
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