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Table of Contents
Prologue: Launching Your Business Career. Part I: BUSINESS IN A GLOBAL ENVIRONMENT. 1. The Framework of Contemporary Business. 2. Business Ethics and Social Responsibility. 3. Economic Challenges Facing Global and Domestic Business. 4. Competing in Global Markets. Part II: STARTING AND GROWING YOUR BUSINESS. 5. Options for Organizing Small and Large Businesses. 6. Starting Your Own Business: The Entrepreneurship Alternative. 7. E-Business: Doing Business Online. Part III: MANAGEMENT: EMPOWERING PEOPLE TO ACHIEVE BUSINESS OBJECTIVES. 8. Management, Leadership, and the Internal Organization. 9. Human Resource Management, Motivation, and Labor-Management Relations, 10. Improving Performance through Empowerment, Teamwork, and Communication, 11. Production and Operations Management, Part IV: MARKETING MANAGEMENT, 12. Customer-Driven Marketing. 13. Product and Distribution Strategies. 14. Promotion and Pricing Strategies. Part V: MANAGING TECHNOLOGY AND INFORMATION. 15. Using Technology to Manage Information. 16. Understanding Accounting and Financial Statements. Part VI: MANAGING FINANCIAL RESOURCES. 17. Financial Management and Institutions. 18. Financing and Investing through Securities Markets. Appendix A: Risk Management and Insurance. Appendix B: A Guide to Your Personal Finances and the Stock Market Game. Appendix C: The Business Plan.